Tyler the Creator Golf Fashion Show Tyler the Creator Watermelon Shirt

"I mean, that'due south my to the lowest degree favorite sport, to exist honest," says 23-yr-old Tyler, The Creator, referring to the proper noun of his vesture company, Golf Wang, a play on Wolf Gang, which is brusk for the hip-hop commonage Odd Future Wolf Gang Kill Them All. "I don't know, the word just looks sick." So he has blazed it beyond bold, brightly colored hats ($xxx-$40) and T-shirts ($thirty-$45) and — with a smirk — across jerseys for sports that are, well, not golf. The pop culture-influenced collection also includes such items as a kelly green camp lid embroidered with images of chicken and waffles, a T-shirt decorated in cherry blossoms like a canteen of Arizona greenish tea and a duffel bag that resembles a watermelon, inside and out.

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?Tyler is making his mark on the scene as a ­producer-rapper. Both of his studio albums, "Goblin" (2011) and "Wolf" (2013), debuted in the top v, selling more than 200,000 copies, according to Nielsen SoundScan. And as a clothing designer. He likewise is the ringleader of Odd Future, the Los Angeles-based collective equanimous of artists Domo Genesis, Earl Sweatshirt, Frank Ocean, Hodgy Beats, Jasper Dolphin, Left Brain, Matt Martians, Mike K, Syd the Kyd and Taco Bennett. "Maybe I'yard just ane of those special n—as…I take that back, I have that dorsum. I am one of those special due north—equally," says the artist, who was raised in Los Angeles' Lodera Heights amid its thriving skateboard culture and got his start at the age of 17, by doing what he loves — making music, videos, clothes — with his group of friends.?

Golf Wang apparel and the Vans Syndicate 10 Odd Future shoe

What sets Golf Wang apart is its humor, which is often dark and subversive like Tyler's flows, even if unabashedly adolescent. Case in point: Tyler dressing up as "Thurnis Haley," a heart-aged golfer who asks people on the grade if they like balls, for Odd Future's Adult Swim TV prove "Loiter Team."

That puts his line in sharp contrast to a world of hip-hop imagery, where, says Odd Future managing director Christian Clancy of 4 Strikes, "every rapper wanted the same car and they all had the "Scarface" affiche above their toilet." Odd Future, by contrast, honors the cult of individuality — though such statements would never be fabricated in earnest.

The Golf Wang collection includes a T-shirt emblazoned with a adult female sucking on a cerise, white and bluish Firecracker popsicle, which, co-ordinate to the description, is made with "100 percent seriousness and cotton." Sarcasm remains young people's mother tongue.

?Golf game Wang — with items that range in price from $2 to $85 — is at present sold at its eponymous store in Los Angeles (410 Northward. Fairfax Ave.) and in merely 30 retail locations in Asia, Europe and Due north America and online at golfwang.com (where most of the products are sold out). And the Odd Future commonage itself has a clothing line under the same name, sold in more than 300 stores.

"Tyler had grown upwardly cartoon doughnuts on his pants and dressing his ain way and doing stuff," says Clancy. "These guys are simply making clothes for themselves, and so it'southward a no-brainer for me as a manager to say, 'OK, this is an obvious business.' As I always say, the margin on socks is improve than the margin on CDs, that's for sure," says Clancy. There even is a sneaker collaboration: Vans Syndicate 10 Odd Future, a collection of Old Skool Pro "S" suede shoes (those are skate shoes to laymen), in four colors, that came out in 2013. New colorways debut in July.

?But while Tyler designs, he doesn't call up of himself as a designer: "I f—ing hate manner and everything about it. I simply like making stuff and it happens to be in f—ing cotton fiber and, similar, materials. Only that shit [of the fashion world] is disgusting." A good for you distrust of the corporate fashion industry, which exploits blind consumerism and false need, quite ironically makes for practiced business amongst post-millennials in the Internet historic period.

?"I don't want it to be similar f—ing Rocawear or, I don't know, a lot of things that come and go," says Tyler. "That's why I don't give out costless clothes to famous people. That actually could exist the worst thing possible, if famous people wore Golf game Wang."

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